Tag: omnichannel selling

Top B2B E-commerce Trends

According to global research firm Forrester, B2B online sales are projected to reach $1.2 Trillion by 2021. In order to get the most of that market share, small businesses particularly in the CPG manufacturing and distribution sector will need to keep up with the following top B2B e-commerce trends. Go mobile already! Back in 2015, …

Ways to Optimize B2B Sales & Marketing with Effective Lead Generation Tactics

So, you’ve built a robust database of business contacts. Now what? Obtaining, managing and closing sales leads is an all hands on deck process. Your company’s sales and marketing teams must align its efforts for the most successful engagement, conversion and revenue results. Effective lead conversion in the digital era also requires mobile tools such …

How Wholesale Distributors Can Stay Competitive with Technological Advances

B2B ecommerce is evolving to look a lot more like business to consumer models. The heightened expectations of the customer experience led by technological advances are  driving businesses in the wholesale distribution industry to make significant operational changes in order to stay competitive. Here are a few trends that are changing the way wholesale operators …