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Tag: B2B marketing

Case Study: Dockspace

Overview: Dockspace is a Chicago-based boutique service provider of premium coffee, beverages, and breakroom snacks for offices. They bring the cafe experience to software companies, ad agencies, financial institutions and any other type of business that appreciates high quality kombucha, nitro cold brew coffee, refreshing sparkling water, and healthy, premium treats. I spoke with Founder …

Food and Beverage Substitutes to Combat Falling Sales of Traditional Products

If you’re in the food and beverage distribution business, you’re probably tired of hearing about changing consumer tastes and the sustainability trend. Well, get used to it because low-sugar beverages, plant based foods and better-for-you snacks continue to lead food trends and show no signs of slowing down. Here are some suggestions for new items …

Top B2B E-commerce Trends

According to global research firm Forrester, B2B online sales are projected to reach $1.2 Trillion by 2021. In order to get the most of that market share, small businesses particularly in the CPG manufacturing and distribution sector will need to keep up with the following top B2B e-commerce trends. Go mobile already! Back in 2015, …

Top Benefits of B2B E-commerce

B2B and retail e-commerce sales are growing as B2C e-commerce continues its rise as a preferred purchasing method. In fact, research and advisory firm Frost & Sullivan projected in a recent survey that B2B and retail e-commerce would hit $12 trillion worldwide by 2020, up from $5.5 trillion in 2012, for a compound annual growth rate of …

How To Get Your Product into Big Box Retailers

Millions of Americans still shop, at least some of the time, in stores despite all of the buzz about online shopping. Having your products on the shelves of big box stores like Target and Costco will provide a new level of sales success and brand exposure that is difficult to achieve with an e-commerce only …

Ways to Optimize B2B Sales & Marketing with Effective Lead Generation Tactics

So, you’ve built a robust database of business contacts. Now what? Obtaining, managing and closing sales leads is an all hands on deck process. Your company’s sales and marketing teams must align its efforts for the most successful engagement, conversion and revenue results. Effective lead conversion in the digital era also requires mobile tools such …