B2B ECOMMERCE PLATFORM FOR WHOLESALE DISTRIBUTORS
Give every customer a faster way to reorder.
Launch a branded B2B ecommerce customer portal with the catalogs, pricing, terms, order history, invoice access, and configured payments each account expects—on your company’s own domain.
Private wholesale ordering—not a public marketplace.
Fewer order-entry tasks
Reduce manual entry from phone, email, and fax orders.
24/7 customer ordering
Let approved accounts reorder on their schedule.
One connected workflow
Move portal orders into operations and the back office.
B2B ECOMMERCE CUSTOMER PORTAL, DEFINED
A B2B customer portal should know who the buyer is.
B2B ecommerce for wholesale distributors is not a generic online store. It is a private customer portal that presents each approved business buyer with the right catalog, products, price list, terms, order history, invoices, and permissions.
inSitu connects that buyer experience with the operational records your sales, warehouse, delivery, accounting, and management teams use next—and can present it on your company’s own domain or subdomain.
FROM BUYER INTENT TO OPERATIONAL ACTION
One order keeps its context from portal to delivery.
Replace disconnected web orders and duplicate entry with a structured wholesale workflow.
- 01
Recognize the account
Authenticate the buyer and apply the customer’s catalog, pricing, terms, and permissions.
- 02
Capture the order
Preserve products, quantities, units, notes, and delivery context in one structured transaction.
- 03
Prepare fulfillment
Make the order available to inventory, warehouse, approval, and fulfillment workflows.
- 04
Complete and synchronize
Connect dispatch, delivery, reporting, and the ERP or accounting record.
A BETTER SELF-SERVICE BUYING EXPERIENCE
Make repeat wholesale orders easier without flattening customer-specific rules.
Give buyers the convenience they expect while your team stays in control of access, assortment, pricing, and downstream processing.
Walk through your ordering workflowAccount-specific storefronts
Show each approved buyer the assigned catalog, products, price list, terms, and ordering permissions.
Fast product discovery
Help customers search, browse categories, review product details, and build orders without calling a representative.
Order history and reordering
Let buyers revisit previous purchases and repeat common orders from a self-service account.
Invoice access and online payments
Let authorized customers review open invoices and, when online payments are enabled and configured, submit payment through the portal.
Your brand and your domain
Launch the B2B customer portal on your company’s domain or subdomain, subject to DNS and deployment configuration.
Promotions and customer notifications
Use the optional white-label app to send promotional push notifications, subject to customer device permissions and your notification setup.
Structured orders
Capture the customer, products, quantities, pricing, notes, and delivery context your operation needs downstream.
AI-POWERED REORDERING
Powerful reordering with AI recommendations.
Help buyers and sales teams start with a smarter draft instead of a blank cart. AI can combine customer purchase history, reorder cadence, account pricing, product availability, and your distributor’s business rules to recommend likely items and quantities.
Start with purchase history
Recognize repeat patterns and likely replenishment timing for each account.
Apply operational context
Consider pricing, product availability, and the rules that make your business different.
Keep people in control
Let buyers or authorized team members review, edit, and approve every recommendation.
AI recommendations are suggestions—not automatic orders.
SEE AI REORDERING IN A DEMO- Frequently reordered itemsRepeated across recent account ordersHigh confidence
- Items approaching reorder cadenceTiming aligns with the customer’s purchase patternHigh confidence
- Available complementary itemsInventory and distributor rules support the suggestionMedium
Recommendations are editable. No order has been submitted.
OPTIONAL WHITE-LABEL CUSTOMER APP
Add a branded mobile app when the web portal is not enough.
The B2B Ecommerce Customer Portal remains the core ordering solution. Add a white-label customer app when your distributor needs a mobile presence published under its own brand.
- Your brand, icon, and supported storefront presentation
- Mobile ordering and purchase-history access
- Promotional push notifications to customers, subject to device permissions and configuration
- Barcode scanning plus Apple App Store and Google Play distribution
CONNECTED TO THE REST OF THE OPERATION
Your ecommerce channel should not become another silo.
Connect online orders with the teams and systems that price, fulfill, deliver, and account for them.
Customer & pricing
Accounts, catalogs, price lists, terms, products, units, promotions, and permissions.
Inventory & fulfillment
Order review, availability context, picking, packing, staging, and warehouse workflows.
Dispatch & delivery
Routes, delivery status, proof, returns, and customer follow-through.
ERP & analytics
QuickBooks or ERP synchronization, reporting, and connected operational analysis.
CUSTOMER SUCCESS
RGRooted Grounds Coffee Company
Branded B2B coffee ordering, flexible fulfillment, and QuickBooks in one connected flow.
Read the published case study- 300+ active B2B portal users
- 1,100+ B2B portal orders · Jan 1–Aug 25, 2026
- 40,000+ portal-ordered units/items
Rounded operational measures corroborated against inSitu Sales platform data; confidential financial values are excluded.
B2B ECOMMERCE FAQ
Questions wholesale distributors ask before launching a portal.
Clear answers about account pricing, reordering, integrations, fulfillment, and the optional mobile app.
What is a B2B ecommerce platform for wholesale distributors?+
A B2B ecommerce platform gives approved business customers a private, self-service way to browse their assigned catalog, see account-specific pricing, place orders, and reorder. For wholesale distributors, the portal should also keep customer, product, pricing, inventory, fulfillment, delivery, and accounting data connected.
Can every customer see different products and pricing?+
Yes. inSitu Sales can present account-specific catalogs, price lists, products, units, terms, and ordering permissions so buyers see the commercial context assigned to their account.
Can customers reorder from their purchase history?+
Yes. Approved buyers can use order history and repeat-order tools to place recurring wholesale orders without waiting for a sales representative to re-enter them.
Can customers review and pay invoices through the portal?+
Authorized customers can review available invoice information and, when online payments are enabled and configured for the distributor, submit payments through the B2B customer portal. The exact payment flow depends on the distributor’s configuration, payment provider, and connected systems.
Can we use our own domain for the B2B customer portal?+
Yes. The portal can be launched on a company-owned domain or subdomain, such as orders.yourcompany.com, subject to DNS, security certificate, and deployment configuration.
Can we send promotional push notifications to customers?+
The optional white-label customer app can support promotional push notifications. Delivery depends on customer device permissions, app-store requirements, and the distributor’s notification setup.
How do AI reorder recommendations work?+
AI recommendations can analyze customer purchase history, reorder cadence, customer-specific pricing, product availability, and distributor-defined business rules to suggest likely items and quantities. Recommendations remain editable and reviewable; no order is submitted until an authorized buyer or team member approves it.
Does the B2B ordering portal connect with QuickBooks or an ERP?+
inSitu Sales supports connections with QuickBooks, NetSuite, SAP Business One, Odoo, Xero, and other systems through available integrations and APIs. The exact data flow depends on the distributor’s configuration and system of record.
What is the difference between the portal and the white-label customer app?+
The B2B Ecommerce Portal is the main web ordering solution. The White-Label Customer App is an optional mobile add-on for distributors that want an app published under their own brand, with supported features such as mobile ordering, push notifications, barcode scanning, and purchase-history access.
Can the portal work with field sales, warehouse, and delivery teams?+
Yes. Online customer orders can enter the same connected inSitu workflow used for customer records, pricing, inventory, fulfillment, dispatch, delivery, analytics, and ERP or accounting synchronization.
Can buyers place orders outside business hours?+
Yes. The portal gives approved customers a 24/7 ordering channel. Availability, pricing, terms, payments, and order-processing rules remain controlled by the distributor’s configuration.
READY TO IMPROVE WHOLESALE REORDERING?
See how the portal fits your customers and operation.
Bring your catalog, pricing, fulfillment, delivery, and ERP requirements. We’ll map the ordering flow around your business.