Case Study – Asian Wholesale Grocers

Case Study – Asian Wholesale Grocers

Introduction

Asian Wholesale Grocers is a California-based wholesale CPG distributor specializing in Asian snacks and beverages. Their customer base spans retail businesses across multiple states, and like many distributors, they faced mounting challenges in keeping their sales operations efficient and profitable.

This case study explores how implementing inSitu Sales helped them transform their sales cycle, cut down inefficiencies, and increase revenue by empowering both sales reps and customers.

The Challenge

Before inSitu Sales, Asian Wholesale Grocers relied heavily on paperwork and manual processes, which created several roadblocks:

• Excessive paperwork slowed down operations and wasted time.

• High error rates in orders due to manual entry and miscommunication.

• Missed opportunities to upsell and capture new orders from customers.

• Higher expenses from inefficient, unoptimized sales cycles.

“We were drowning in paperwork, and every week we saw mistakes in orders or missed sales opportunities. It was frustrating for both our reps and our customers.” – Operations Manager, Asian Wholesale Grocers

The Solution

Asian Wholesale Grocers turned to inSitu Sales for a digital transformation of their sales process that would better equip their team of taking orders in the field, while providing retail customers with an easy to learn, custom 24/7 online purchasing portal. By adopting two key products—the B2B eCommerce portal and the Field Sales App—they streamlined how customers and sales reps placed orders. More recently, they’ve also chosen to adopt a third product, the inSitu Inventory App, to refine their operations further by optimizing order fulfillment, and how inventory is managed at warehouses.

• B2B eCommerce Portal

  • Customers gained 24/7 access to digital product catalogs, personalized pricing, and the ability to place orders online through a secure payment gateway.

  • Retail buyers quickly adapted to the user-friendly portal and began submitting orders digitally without needing sales rep intervention.
    

• Field Sales App

  • Sales reps brought digital product catalogs and multiple price lists directly to customers during visits.

  • Reps could take orders on the spot, synced instantly to the ERP, cutting out paperwork.

  • The app allowed reps to focus on building customer relationships instead of spending hours on manual tasks.

• Insitu Inventory App
  
  • Create dynamic picklists for inventory pickers
  • Track inventory throughout multiple bin locations and lot numbers
    
    

“The B2B portal made it easy for customers to place orders on their own, while our reps used the Field Sales App to close more deals in person. It completely changed how we sell.” – Sales Manager, Asian Wholesale Grocers

The Results

By implementing inSitu Sales, Asian Wholesale Grocers achieved measurable results within the first six months:

• 📈 35% Increase in Total Sales Revenue through a combination of self-service B2B orders and more efficient field sales.

• ⏱️ 40% Reduction in Order Processing Time by eliminating manual paperwork.

• ✅ 25% Drop in Order Errors thanks to digital entry and ERP sync.

• 📊 20% Growth in Customer Order Volume as customers placed more frequent online orders.

• 💰 15% Reduction in Operational Costs by streamlining sales cycles and cutting down inefficiencies.

“With inSitu Sales, our customers place orders when it’s convenient for them, and our reps can focus on selling more instead of chasing paperwork. The efficiency gains directly translated into higher revenue.” – CEO, Asian Wholesale Grocers

Customer Experience

The feedback from both customers and sales reps was overwhelmingly positive:

• Customers appreciated the ease of browsing digital catalogs and submitting orders anytime, without waiting for sales visits.

• Sales reps reported higher productivity, completing more customer visits each day while closing orders instantly.

• Management gained real-time insights into sales performance, inventory, and customer trends.

Looking Ahead

Asian Wholesale Grocers plans to expand their use of inSitu Sales by:

• Scaling the B2B portal to handle promotions and seasonal campaigns.

• Equipping more reps with the Field Sales App to cover additional territories.

• Leveraging customer order data for targeted upselling opportunities.

Conclusion & Call to Action

Asian Wholesale Grocers transformed their business by embracing inSitu Sales’ B2B eCommerce portal and Field Sales App. By eliminating paperwork, empowering customers, and equipping reps with real-time tools, they unlocked new levels of efficiency and revenue growth.

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