About inSitu Sales
Founded in 2017, inSitu Sales started as a small team of developers centered around a single goal: to create a simpler sales process for small-medium wholesale distributors around the world. Our software originated as a convenient app to make orders, follow sales routes, and collect on invoices.
Over the years, we have grown into a dynamic company, able to branch out and innovate into easily approachable solutions for every part of the sales cycle starting with B2B Ecommerce, then inventory picking and warehouse management, and finally to delivery dispatch with invoices.


Our Company’s Mission
Our mission at inSitu Sales is to provide businesses with powerful, intuitive tools that streamline sales operations and boost productivity. We aim to simplify the sales process, making it more efficient and effective for teams on the go. By harnessing the latest technology, we help businesses achieve their sales goals and grow their bottom line.
Our Team

Alfonso Gonzalez
Owner, CTO
More than 30 years of experience designing, developing and optimizing corporate software solutions, with several being acquired by private equity groups.

Pablo Gil
Co-Founder, CEO
10+ years of experience as both an entreprenuer, and manager combining business and technical roles. Leads day to day operations and sets roadmaps for future products.

Eugenio Cárdenas
Co-Founder, COO

Juan Gonzalez
Co-Founder, UX Director, Lead Developer

Ethan Farley
Head Of Marketing
Hey! I manage the inSitu Sales site and all content. A Los Angeles native, noted mullet afficionado, and reptile rehabilitator.

Steven Capatosto
Head Of Sales

Julio Cabrera
Technical Support Specialist
