{"id":15919,"date":"2026-08-22T14:42:34","date_gmt":"2026-08-22T14:42:34","guid":{"rendered":"https:\/\/www.insitusales.com\/?page_id=15919"},"modified":"2026-08-22T17:26:34","modified_gmt":"2026-08-22T17:26:34","slug":"food-grocery-cpg","status":"publish","type":"page","link":"https:\/\/www.insitusales.com\/en\/industries\/food-grocery-cpg\/","title":{"rendered":"Food, Grocery &#038; CPG Distribution Software"},"content":{"rendered":"\n<!-- inSitu Sales \u2014 Food, Grocery, CPG & FMCG industry page (WordPress page 15919) -->\n<style id=\"insitu-industry-food-cpg-styles\">\nbody.page-id-15919 .inner-header-description,\nbody.page-id-15919 .header-description-row { display: none !important; }\nbody.page-id-15919 #page-content,\nbody.page-id-15919 .page-content { padding: 0 !important; }\nbody.page-id-15919 #page-content > .gridContainer.content,\nbody.page-id-15919 #page-content .gridContainer.content,\nbody.page-id-15919 .page-content > .gridContainer.content,\nbody.page-id-15919 .page-content .gridContainer.content,\nbody.page-id-15919 #post-15919,\nbody.page-id-15919 #post-15919 > div,\nbody.page-id-15919 .insitu-cpg-page {\n  width: 100% !important;\n  max-width: none !important;\n  margin: 0 !important;\n  padding: 0 !important;\n}\nbody.page-id-15919 #post-15919 > div > p:empty { display: none !important; }\n\n.insitu-cpg-page,\n.insitu-cpg-page * { box-sizing: border-box; }\n.insitu-cpg-page {\n  overflow: hidden;\n  color: #142341;\n  background: #fff;\n  font-family: Inter, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\n}\n.insitu-cpg-page a { color: inherit; text-decoration: none; }\n.insitu-cpg-page h1,\n.insitu-cpg-page h2,\n.insitu-cpg-page h3 {\n  margin: 0;\n  color: #112344;\n  font-family: Manrope, Montserrat, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\n  letter-spacing: -.035em;\n}\n.insitu-cpg-page p { line-height: 1.65; }\n.insitu-cpg-shell { width: min(1180px, calc(100% - 48px)); margin-inline: auto; }\n.insitu-cpg-eyebrow { margin: 0 0 14px; color: #2f67d8; font-size: 11px; font-weight: 800; letter-spacing: .15em; }\n.insitu-cpg-eyebrow.is-light { color: #9dbbfa; }\n.insitu-cpg-eyebrow.is-centered { text-align: center; }\n.insitu-cpg-button {\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  min-height: 48px;\n  padding: 0 23px;\n  border: 1px solid transparent;\n  border-radius: 8px;\n  font-size: 13px;\n  font-weight: 800;\n  letter-spacing: .015em;\n  transition: transform .2s ease, box-shadow .2s ease, background .2s ease;\n}\n.insitu-cpg-button:hover { transform: translateY(-2px); }\n.insitu-cpg-button.is-primary { color: #fff; background: #ff6666; box-shadow: 0 11px 25px rgba(255,102,102,.23); }\n.insitu-cpg-button.is-secondary { border-color: #2f67d8; color: #2f67d8; background: #fff; }\n.insitu-cpg-button.is-ghost { border-color: rgba(255,255,255,.42); color: #fff; background: rgba(255,255,255,.06); }\n.insitu-cpg-button.is-large { min-height: 56px; padding-inline: 31px; white-space: nowrap; }\n\n.insitu-cpg-hero {\n  display: grid !important;\n  grid-template-columns: minmax(440px, .9fr) minmax(560px, 1.1fr);\n  min-height: 700px;\n  overflow: hidden;\n  background: #f4f8ff;\n}\n.insitu-cpg-hero::before,\n.insitu-cpg-hero::after,\n.insitu-cpg-hero-actions::before,\n.insitu-cpg-hero-actions::after,\n.insitu-cpg-callouts::before,\n.insitu-cpg-callouts::after,\n.insitu-cpg-callout::before,\n.insitu-cpg-callout::after,\n.insitu-cpg-realities-grid::before,\n.insitu-cpg-realities-grid::after,\n.insitu-cpg-realities-grid article::before,\n.insitu-cpg-realities-grid article::after,\n.insitu-cpg-section-heading::before,\n.insitu-cpg-section-heading::after,\n.insitu-cpg-workflow-grid::before,\n.insitu-cpg-workflow-grid::after,\n.insitu-cpg-workflow-card::before,\n.insitu-cpg-workflow-card::after,\n.insitu-cpg-workflow-body::before,\n.insitu-cpg-workflow-body::after,\n.insitu-cpg-workflow-links::before,\n.insitu-cpg-workflow-links::after,\n.insitu-cpg-operations-layout::before,\n.insitu-cpg-operations-layout::after,\n.insitu-cpg-operations-list article::before,\n.insitu-cpg-operations-list article::after,\n.insitu-cpg-depth-grid::before,\n.insitu-cpg-depth-grid::after,\n.insitu-cpg-depth-grid article::before,\n.insitu-cpg-depth-grid article::after,\n.insitu-cpg-case-card::before,\n.insitu-cpg-case-card::after,\n.insitu-cpg-metrics::before,\n.insitu-cpg-metrics::after,\n.insitu-cpg-faq-layout::before,\n.insitu-cpg-faq-layout::after,\n.insitu-cpg-final-inner::before,\n.insitu-cpg-final-inner::after { display: none !important; content: none !important; }\n.insitu-cpg-hero-copy {\n  z-index: 2;\n  align-self: center;\n  width: min(600px, calc(100% - 60px));\n  margin-left: max(40px, calc((100vw - 1320px) \/ 2));\n  padding: 78px 0;\n}\n.insitu-cpg-hero-copy h1 { max-width: 570px; font-size: clamp(49px, 4.5vw, 70px); line-height: 1.04; }\n.insitu-cpg-hero-copy > p:not(.insitu-cpg-eyebrow) { max-width: 560px; margin: 24px 0 30px; color: #5d6e89; font-size: 19px; }\n.insitu-cpg-hero-actions { display: flex; align-items: center; flex-wrap: wrap; gap: 20px; }\n.insitu-cpg-text-link { display: inline-flex; align-items: center; gap: 7px; color: #2c64cf !important; font-size: 13px; font-weight: 750; }\n.insitu-cpg-text-link::after { content: \"\u2192\"; font-size: 18px; }\n.insitu-cpg-proof { display: flex; gap: 9px; max-width: 530px; margin-top: 23px; color: #64738a; font-size: 12px; line-height: 1.5; }\n.insitu-cpg-proof::before { content: \"\u2713\"; flex: 0 0 auto; color: #31ad7d; font-size: 17px; font-weight: 800; }\n.insitu-cpg-hero-visual { position: relative; min-height: 700px; }\n.insitu-cpg-hero-visual::before { position: absolute; inset: 0 auto 0 -1px; z-index: 1; width: 150px; background: linear-gradient(90deg, #f4f8ff 0%, rgba(244,248,255,.82) 32%, transparent 100%); content: \"\"; }\n.insitu-cpg-hero-visual > img { width: 100%; height: 100%; margin: 0; object-fit: cover; object-position: 58% center; }\n.insitu-cpg-callouts { position: absolute; z-index: 3; top: 50%; left: 4%; display: grid; gap: 12px; width: min(330px, 43%); transform: translateY(-48%); }\n.insitu-cpg-callout { display: grid; grid-template-columns: 38px 1fr auto; align-items: center; gap: 11px; padding: 13px 14px; border: 1px solid rgba(216,226,239,.95); border-radius: 12px; background: rgba(255,255,255,.94); box-shadow: 0 18px 45px rgba(25,53,88,.15); backdrop-filter: blur(12px); }\n.insitu-cpg-callout-icon { display: grid; width: 38px; height: 38px; place-items: center; border-radius: 9px; color: #2d6ce3; background: #edf4ff; font-size: 16px; font-weight: 850; }\n.insitu-cpg-callout:nth-child(2) .insitu-cpg-callout-icon { color: #2da873; background: #eaf8f3; }\n.insitu-cpg-callout:nth-child(3) .insitu-cpg-callout-icon { color: #159e94; background: #e8f8f7; }\n.insitu-cpg-callout strong,\n.insitu-cpg-callout small { display: block; }\n.insitu-cpg-callout strong { color: #1c2d4d; font-size: 12px; }\n.insitu-cpg-callout small { margin-top: 4px; color: #748297; font-size: 9px; }\n.insitu-cpg-callout-arrow { color: #2f67d8; font-size: 16px; }\n\n.insitu-cpg-realities { padding: 82px 0 88px; background: #fff; }\n.insitu-cpg-realities h2 { text-align: center; font-size: clamp(34px, 3.5vw, 48px); }\n.insitu-cpg-realities-grid { display: grid; grid-template-columns: repeat(2, 1fr); max-width: 1040px; margin: 52px auto 0; }\n.insitu-cpg-realities-grid article { display: grid; grid-template-columns: 68px 1fr; align-items: start; gap: 24px; padding: 8px 52px; }\n.insitu-cpg-realities-grid article + article { border-left: 1px solid #dce5f0; }\n.insitu-cpg-round-icon { display: grid; width: 62px; height: 62px; place-items: center; border: 1px solid #bdd1f5; border-radius: 50%; color: #2b69db; background: #f8fbff; font-size: 24px; font-weight: 850; }\n.insitu-cpg-realities-grid h3 { color: #2462cf; font-family: inherit; font-size: 17px; letter-spacing: -.015em; }\n.insitu-cpg-realities-grid p { margin: 10px 0 0; color: #64738b; font-size: 14px; }\n\n.insitu-cpg-workflow { scroll-margin-top: 90px; padding: 112px 0; background: #f6f9fe; }\n.insitu-cpg-section-heading { display: grid; grid-template-columns: 1.1fr .9fr; align-items: end; gap: 72px; margin-bottom: 50px; }\n.insitu-cpg-section-heading h2 { max-width: 700px; font-size: clamp(38px, 4vw, 54px); line-height: 1.08; }\n.insitu-cpg-section-heading > p { margin: 0 0 5px; color: #61708a; font-size: 16px; }\n.insitu-cpg-workflow-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 22px; }\n.insitu-cpg-workflow-card { overflow: hidden; display: grid; grid-template-columns: .9fr 1.1fr; min-height: 380px; border: 1px solid #dce6f2; border-radius: 18px; background: #fff; box-shadow: 0 18px 46px rgba(32,69,114,.07); }\n.insitu-cpg-workflow-image { min-width: 0; overflow: hidden; background: #eaf2ff; }\n.insitu-cpg-workflow-image img { width: 100%; height: 100%; margin: 0; object-fit: cover; object-position: center; }\n.insitu-cpg-workflow-card:nth-child(1) img { object-position: 53% center; }\n.insitu-cpg-workflow-card:nth-child(2) img { object-position: 58% center; }\n.insitu-cpg-workflow-card:nth-child(3) img { object-position: 52% center; }\n.insitu-cpg-workflow-card:nth-child(4) img { object-position: 50% center; }\n.insitu-cpg-workflow-body { display: flex; flex-direction: column; padding: 34px 31px; }\n.insitu-cpg-step { color: #2b67d8; font-size: 10px; font-weight: 850; letter-spacing: .1em; }\n.insitu-cpg-workflow-body h3 { margin-top: 14px; font-size: 24px; }\n.insitu-cpg-workflow-body > p { margin: 14px 0 20px; color: #65748b; font-size: 13px; }\n.insitu-cpg-workflow-links { display: flex; flex-wrap: wrap; gap: 10px 18px; margin-top: auto; }\n.insitu-cpg-workflow-links a { color: #2a65d4 !important; font-size: 12px; font-weight: 800; }\n.insitu-cpg-workflow-links a::after { content: \" \u2192\"; }\n\n.insitu-cpg-operations { padding: 112px 0; color: #fff; background: #112542; }\n.insitu-cpg-operations-layout { display: grid; grid-template-columns: .85fr 1.15fr; align-items: start; gap: 90px; }\n.insitu-cpg-operations-copy { position: sticky; top: 118px; }\n.insitu-cpg-operations-copy h2 { max-width: 510px; color: #fff; font-size: clamp(38px, 4vw, 53px); line-height: 1.07; }\n.insitu-cpg-operations-copy > p:not(.insitu-cpg-eyebrow) { max-width: 520px; margin: 21px 0 30px; color: #b8c7da; font-size: 16px; }\n.insitu-cpg-operations-list article { display: grid; grid-template-columns: 48px 1fr; gap: 20px; padding: 29px 0; border-bottom: 1px solid rgba(255,255,255,.13); }\n.insitu-cpg-operations-list article:first-child { padding-top: 4px; }\n.insitu-cpg-operation-icon { display: grid; width: 42px; height: 42px; place-items: center; border: 1px solid rgba(129,170,255,.38); border-radius: 11px; color: #81aaff; font-size: 15px; font-weight: 850; }\n.insitu-cpg-operations-list h3 { color: #fff; font-size: 20px; }\n.insitu-cpg-operations-list p { margin: 9px 0 0; color: #acbbce; font-size: 13px; }\n\n.insitu-cpg-depth { padding: 104px 0; background: #fff; }\n.insitu-cpg-depth-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }\n.insitu-cpg-depth-grid article { padding: 30px 28px; border: 1px solid #dfe7f1; border-radius: 16px; background: #fbfdff; }\n.insitu-cpg-depth-grid article > span { display: inline-grid; min-width: 48px; height: 32px; padding: 0 9px; place-items: center; border-radius: 8px; color: #2865d5; background: #eaf2ff; font-size: 10px; font-weight: 850; letter-spacing: .08em; }\n.insitu-cpg-depth-grid h3 { margin-top: 19px; font-size: 20px; }\n.insitu-cpg-depth-grid p { margin: 11px 0 0; color: #65748b; font-size: 13px; }\n\n.insitu-cpg-case { padding: 96px 0; background: #eef5ff; }\n.insitu-cpg-case-card { display: grid; grid-template-columns: 1.08fr .92fr; gap: 70px; padding: 58px 62px; border: 1px solid #d5e3f5; border-radius: 20px; background: #fff; box-shadow: 0 24px 60px rgba(37,75,123,.09); }\n.insitu-cpg-case-copy h2 { max-width: 680px; font-size: clamp(34px, 3.6vw, 48px); line-height: 1.08; }\n.insitu-cpg-case-copy > p:not(.insitu-cpg-eyebrow) { margin: 18px 0 0; color: #60708a; }\n.insitu-cpg-case-copy blockquote { margin: 24px 0; padding: 18px 22px; border-left: 3px solid #ff6666; color: #344762; background: #f8fbff; font-size: 14px; line-height: 1.7; }\n.insitu-cpg-metrics { display: grid; grid-template-columns: repeat(2, 1fr); align-self: center; gap: 14px; }\n.insitu-cpg-metrics div { min-height: 132px; padding: 24px; border-radius: 14px; background: #f4f8ff; }\n.insitu-cpg-metrics strong,\n.insitu-cpg-metrics span { display: block; }\n.insitu-cpg-metrics strong { color: #2865d5; font-family: Manrope, Montserrat, sans-serif; font-size: 36px; }\n.insitu-cpg-metrics span { margin-top: 7px; color: #5f708a; font-size: 12px; line-height: 1.45; }\n.insitu-cpg-metrics small { grid-column: 1 \/ -1; color: #7b899d; font-size: 11px; }\n\n.insitu-cpg-faq { padding: 104px 0; background: #fff; }\n.insitu-cpg-faq-layout { display: grid; grid-template-columns: .78fr 1.22fr; align-items: start; gap: 84px; }\n.insitu-cpg-faq-intro { position: sticky; top: 112px; }\n.insitu-cpg-faq h2 { font-size: clamp(35px, 3.7vw, 48px); line-height: 1.08; }\n.insitu-cpg-faq-intro > p:not(.insitu-cpg-eyebrow) { margin: 19px 0 0; color: #65748b; }\n.insitu-cpg-faq-list details { border-bottom: 1px solid #dce5f0; }\n.insitu-cpg-faq-list summary { display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 24px 0; color: #173052; cursor: pointer; font-family: Manrope, Montserrat, sans-serif; font-size: 18px; font-weight: 800; list-style: none; }\n.insitu-cpg-faq-list summary::-webkit-details-marker { display: none; }\n.insitu-cpg-faq-list summary span { color: #2f67d8; font-size: 24px; font-weight: 400; }\n.insitu-cpg-faq-list details[open] summary span { transform: rotate(45deg); }\n.insitu-cpg-faq-list details p { margin: -4px 42px 24px 0; color: #62728a; font-size: 14px; }\n\n.insitu-cpg-final { padding: 88px 0; background: #eef5ff; }\n.insitu-cpg-final-inner { display: flex; align-items: center; justify-content: space-between; gap: 70px; padding: 58px 62px; border-radius: 18px; background: #2769da; box-shadow: 0 24px 55px rgba(35,93,190,.2); }\n.insitu-cpg-final h2 { max-width: 750px; color: #fff; font-size: clamp(34px, 3.6vw, 49px); line-height: 1.08; }\n.insitu-cpg-final p:not(.insitu-cpg-eyebrow) { max-width: 760px; margin: 17px 0 0; color: #dce8ff; font-size: 15px; }\n\n@media (max-width: 1080px) {\n  .insitu-cpg-hero { grid-template-columns: 1fr; }\n  .insitu-cpg-hero-copy { width: min(740px, calc(100% - 48px)); margin: 0 auto; padding: 70px 0 54px; text-align: center; }\n  .insitu-cpg-hero-copy h1,\n  .insitu-cpg-hero-copy > p:not(.insitu-cpg-eyebrow) { margin-inline: auto; }\n  .insitu-cpg-hero-actions,\n  .insitu-cpg-proof { justify-content: center; margin-inline: auto; }\n  .insitu-cpg-hero-visual { min-height: 600px; }\n  .insitu-cpg-hero-visual::before { inset: 0 0 auto; width: auto; height: 110px; background: linear-gradient(180deg, #f4f8ff, transparent); }\n  .insitu-cpg-callouts { left: 5%; width: min(340px, 43%); }\n  .insitu-cpg-section-heading { grid-template-columns: 1fr; gap: 20px; }\n  .insitu-cpg-workflow-card { grid-template-columns: 1fr; }\n  .insitu-cpg-workflow-image { aspect-ratio: 16 \/ 10; }\n  .insitu-cpg-operations-layout { grid-template-columns: 1fr; gap: 52px; }\n  .insitu-cpg-operations-copy { position: static; }\n  .insitu-cpg-depth-grid { grid-template-columns: repeat(2, 1fr); }\n  .insitu-cpg-case-card { grid-template-columns: 1fr; gap: 45px; }\n  .insitu-cpg-faq-layout { grid-template-columns: 1fr; gap: 44px; }\n  .insitu-cpg-faq-intro { position: static; }\n}\n\n@media (max-width: 720px) {\n  .insitu-cpg-shell { width: min(100% - 32px, 1180px); }\n  .insitu-cpg-hero-copy { width: min(100% - 32px, 740px); padding: 52px 0 42px; }\n  .insitu-cpg-hero-copy h1 { font-size: 42px; }\n  .insitu-cpg-hero-copy > p:not(.insitu-cpg-eyebrow) { font-size: 17px; }\n  .insitu-cpg-hero-actions { flex-direction: column; }\n  .insitu-cpg-hero-actions .insitu-cpg-button { width: 100%; }\n  .insitu-cpg-hero-visual { min-height: 480px; }\n  .insitu-cpg-hero-visual > img { object-position: 66% center; }\n  .insitu-cpg-callouts { top: auto; right: 16px; bottom: 18px; left: 16px; width: auto; transform: none; }\n  .insitu-cpg-callout { padding: 10px 12px; }\n  .insitu-cpg-realities { padding: 72px 0; }\n  .insitu-cpg-realities h2 { font-size: 35px; }\n  .insitu-cpg-realities-grid { grid-template-columns: 1fr; gap: 30px; margin-top: 40px; }\n  .insitu-cpg-realities-grid article { grid-template-columns: 56px 1fr; gap: 18px; padding: 0; }\n  .insitu-cpg-realities-grid article + article { padding-top: 30px; border-top: 1px solid #dce5f0; border-left: 0; }\n  .insitu-cpg-round-icon { width: 54px; height: 54px; font-size: 20px; }\n  .insitu-cpg-workflow,\n  .insitu-cpg-operations,\n  .insitu-cpg-depth,\n  .insitu-cpg-case,\n  .insitu-cpg-faq { padding: 72px 0; }\n  .insitu-cpg-workflow-grid { grid-template-columns: 1fr; }\n  .insitu-cpg-workflow-card { min-height: 0; }\n  .insitu-cpg-workflow-image { aspect-ratio: 3 \/ 2; }\n  .insitu-cpg-workflow-body { padding: 28px 24px; }\n  .insitu-cpg-depth-grid { grid-template-columns: 1fr; }\n  .insitu-cpg-case-card { gap: 36px; padding: 34px 24px; }\n  .insitu-cpg-metrics { grid-template-columns: 1fr 1fr; }\n  .insitu-cpg-metrics div { min-height: 118px; padding: 20px; }\n  .insitu-cpg-faq-list summary { font-size: 16px; }\n  .insitu-cpg-final { padding: 56px 0; }\n  .insitu-cpg-final-inner { align-items: flex-start; flex-direction: column; gap: 30px; padding: 38px 26px; }\n  .insitu-cpg-final .insitu-cpg-button { width: 100%; }\n}\n\n@media (prefers-reduced-motion: reduce) { .insitu-cpg-button { transition: none; } }\n<\/style>\n\n<main class=\"insitu-cpg-page\">\n  <section class=\"insitu-cpg-hero\" aria-labelledby=\"insitu-cpg-title\">\n    <div class=\"insitu-cpg-hero-copy\">\n      <p class=\"insitu-cpg-eyebrow\">FOOD, GROCERY, CPG &amp; FMCG DISTRIBUTION<\/p>\n      <h1 id=\"insitu-cpg-title\">Food, Grocery, CPG &amp; FMCG Distribution Software<\/h1>\n      <p>inSitu Sales helps food, grocery, CPG, and FMCG distributors manage DSD, pre-sales, warehouse inventory, route delivery, and B2B reordering in one connected system\u2014even when field teams are offline.<\/p>\n      <div class=\"insitu-cpg-hero-actions\">\n        <a class=\"insitu-cpg-button is-primary\" href=\"https:\/\/calendly.com\/d\/dz5z-2tj-b48\" target=\"_blank\" rel=\"noopener\">BOOK DEMO<\/a>\n        <a class=\"insitu-cpg-button is-secondary\" href=\"https:\/\/app.insitusales.com\/inSituSignUp\/register\" target=\"_blank\" rel=\"noopener\">START FREE TRIAL<\/a>\n      <\/div>\n      <div class=\"insitu-cpg-proof\">Built for DSD, Pre-Sales, warehouse fulfillment, delivery, and B2B ordering.<\/div>\n    <\/div>\n    <div class=\"insitu-cpg-hero-visual\">\n      <img decoding=\"async\" src=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/food-grocery-cpg-hero-v1.jpg\" srcset=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/food-grocery-cpg-hero-v1-300x200.jpg 300w, https:\/\/www.insitusales.com\/wp-content\/uploads\/food-grocery-cpg-hero-v1-768x512.jpg 768w, https:\/\/www.insitusales.com\/wp-content\/uploads\/food-grocery-cpg-hero-v1-1024x683.jpg 1024w, https:\/\/www.insitusales.com\/wp-content\/uploads\/food-grocery-cpg-hero-v1.jpg 1536w\" sizes=\"(max-width: 1080px) 100vw, 55vw\" width=\"1536\" height=\"1024\" fetchpriority=\"high\" alt=\"Food and grocery distributor reviewing a delivery at a store receiving area\" title=\"\">\n      <div class=\"insitu-cpg-callouts\" aria-label=\"Connected distribution capabilities\">\n        <div class=\"insitu-cpg-callout\"><span class=\"insitu-cpg-callout-icon\">ORD<\/span><span><strong>Customer-specific orders<\/strong><small>Assigned products, pricing &amp; terms<\/small><\/span><span class=\"insitu-cpg-callout-arrow\">\u2192<\/span><\/div>\n        <div class=\"insitu-cpg-callout\"><span class=\"insitu-cpg-callout-icon\">POD<\/span><span><strong>Proof of delivery<\/strong><small>Signatures, photos &amp; exceptions<\/small><\/span><span class=\"insitu-cpg-callout-arrow\">\u2192<\/span><\/div>\n        <div class=\"insitu-cpg-callout\"><span class=\"insitu-cpg-callout-icon\">INV<\/span><span><strong>Inventory visibility<\/strong><small>Available across locations<\/small><\/span><span class=\"insitu-cpg-callout-arrow\">\u2192<\/span><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"insitu-cpg-realities\" aria-labelledby=\"insitu-cpg-realities-title\">\n    <div class=\"insitu-cpg-shell\">\n      <p class=\"insitu-cpg-eyebrow is-centered\">BUILT AROUND YOUR OPERATION<\/p>\n      <h2 id=\"insitu-cpg-realities-title\">Built for the realities of food distribution<\/h2>\n      <div class=\"insitu-cpg-realities-grid\">\n        <article><span class=\"insitu-cpg-round-icon\">01<\/span><div><h3>Serve every customer, every time<\/h3><p>Manage customer-specific assortments, pricing, promotions, and order rules so the right products reach the right account.<\/p><\/div><\/article>\n        <article><span class=\"insitu-cpg-round-icon\">02<\/span><div><h3>Keep fulfillment moving<\/h3><p>Connect field demand with warehouse, route, and delivery execution so teams act from the same order and inventory data.<\/p><\/div><\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"insitu-cpg-workflow\" id=\"food-workflow\">\n    <div class=\"insitu-cpg-shell\">\n      <div class=\"insitu-cpg-section-heading\">\n        <div><p class=\"insitu-cpg-eyebrow\">ONE CONNECTED ORDER FLOW<\/p><h2>From field demand to the next customer reorder<\/h2><\/div>\n        <p>Keep sales, warehouse, delivery, and customer ordering aligned without forcing every team into the same workflow.<\/p>\n      <\/div>\n      <div class=\"insitu-cpg-workflow-grid\">\n        <article class=\"insitu-cpg-workflow-card\">\n          <div class=\"insitu-cpg-workflow-image\"><img src=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-sell-v1.jpg\" srcset=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-sell-v1-300x200.jpg 300w, https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-sell-v1-768x512.jpg 768w, https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-sell-v1-1024x683.jpg 1024w, https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-sell-v1.jpg 1536w\" sizes=\"auto, (max-width: 720px) 100vw, (max-width: 1080px) 50vw, 22vw\" width=\"1536\" height=\"1024\" loading=\"lazy\" decoding=\"async\" alt=\"Food distributor field representative reviewing a store order with the customer\" title=\"\"><\/div>\n          <div class=\"insitu-cpg-workflow-body\"><span class=\"insitu-cpg-step\">01 \u00b7 SELL<\/span><h3>Capture the right order at every account<\/h3><p>Give DSD and pre-sales reps customer-specific catalogs, pricing, promotions, inventory visibility, and payment tools\u2014online or offline.<\/p><div class=\"insitu-cpg-workflow-links\"><a href=\"https:\/\/www.insitusales.com\/en\/solutions\/field-sales-app\/dsd\/\">Explore DSD<\/a><a href=\"https:\/\/www.insitusales.com\/en\/solutions\/field-sales-app\/pre-sales\/\">Explore Pre-Sales<\/a><\/div><\/div>\n        <\/article>\n        <article class=\"insitu-cpg-workflow-card\">\n          <div class=\"insitu-cpg-workflow-image\"><img src=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-fulfill-v1.jpg\" srcset=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-fulfill-v1-300x200.jpg 300w, https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-fulfill-v1-768x512.jpg 768w, https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-fulfill-v1-1024x683.jpg 1024w, https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-fulfill-v1.jpg 1536w\" sizes=\"auto, (max-width: 720px) 100vw, (max-width: 1080px) 50vw, 22vw\" width=\"1536\" height=\"1024\" loading=\"lazy\" decoding=\"async\" alt=\"Food distribution warehouse picker scanning a case for fulfillment\" title=\"\"><\/div>\n          <div class=\"insitu-cpg-workflow-body\"><span class=\"insitu-cpg-step\">02 \u00b7 FULFILL<\/span><h3>Pick, stage, and transfer with confidence<\/h3><p>Move orders into barcode-guided warehouse workflows with live inventory, lot and expiration visibility, picking, staging, and transfers.<\/p><div class=\"insitu-cpg-workflow-links\"><a href=\"https:\/\/www.insitusales.com\/en\/solutions\/insitu-inventory\/\">Explore Inventory<\/a><a href=\"https:\/\/www.insitusales.com\/en\/lot-traceability-a-complete-guide-for-wholesale-distributors\/\">Lot Traceability Guide<\/a><\/div><\/div>\n        <\/article>\n        <article class=\"insitu-cpg-workflow-card\">\n          <div class=\"insitu-cpg-workflow-image\"><img src=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-deliver-v1.jpg\" srcset=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-deliver-v1-300x200.jpg 300w, https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-deliver-v1-768x512.jpg 768w, https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-deliver-v1-1024x683.jpg 1024w, https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-deliver-v1.jpg 1536w\" sizes=\"auto, (max-width: 720px) 100vw, (max-width: 1080px) 50vw, 22vw\" width=\"1536\" height=\"1024\" loading=\"lazy\" decoding=\"async\" alt=\"Food delivery driver completing proof of delivery with a grocery store receiver\" title=\"\"><\/div>\n          <div class=\"insitu-cpg-workflow-body\"><span class=\"insitu-cpg-step\">03 \u00b7 DELIVER<\/span><h3>Keep routes and delivery outcomes visible<\/h3><p>Optimize routes, capture signatures, photos, returns, and delivery exceptions, and keep the back office informed as work happens.<\/p><div class=\"insitu-cpg-workflow-links\"><a href=\"https:\/\/www.insitusales.com\/en\/solutions\/insitu-dispatch\/\">Explore Dispatch<\/a><\/div><\/div>\n        <\/article>\n        <article class=\"insitu-cpg-workflow-card\">\n          <div class=\"insitu-cpg-workflow-image\"><img src=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-portal-v1.jpg\" srcset=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-portal-v1-300x200.jpg 300w, https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-portal-v1-768x512.jpg 768w, https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-portal-v1-1024x683.jpg 1024w, https:\/\/www.insitusales.com\/wp-content\/uploads\/food-cpg-workflow-portal-v1.jpg 1536w\" sizes=\"auto, (max-width: 720px) 100vw, (max-width: 1080px) 50vw, 22vw\" width=\"1536\" height=\"1024\" loading=\"lazy\" decoding=\"async\" alt=\"Independent grocery manager reordering products through a B2B customer portal\" title=\"\"><\/div>\n          <div class=\"insitu-cpg-workflow-body\"><span class=\"insitu-cpg-step\">04 \u00b7 CUSTOMER PORTAL<\/span><h3>Make reordering easy for every customer<\/h3><p>Offer a branded portal with assigned assortments, account-specific pricing, order history, approvals, and online payment options.<\/p><div class=\"insitu-cpg-workflow-links\"><a href=\"https:\/\/www.insitusales.com\/en\/solutions\/b2b-e-commerce\/\">Explore B2B eCommerce<\/a><\/div><\/div>\n        <\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"insitu-cpg-depth\" aria-labelledby=\"insitu-cpg-depth-title\">\n    <div class=\"insitu-cpg-shell\">\n      <div class=\"insitu-cpg-section-heading\">\n        <div><p class=\"insitu-cpg-eyebrow\">BUILT FOR HIGH-VELOCITY CPG &amp; FMCG<\/p><h2 id=\"insitu-cpg-depth-title\">Control the details that protect margin and service levels<\/h2><\/div>\n        <p>Handle the operational realities behind frequent orders, short product life cycles, customer-specific terms, and multi-stop delivery.<\/p>\n      <\/div>\n      <div class=\"insitu-cpg-depth-grid\">\n        <article><span>LOT<\/span><h3>Lot and expiration visibility<\/h3><p>Capture lot and expiration information across receiving, fulfillment, delivery, and returns so teams can trace product movement and respond faster.<\/p><\/article>\n        <article><span>PRICE<\/span><h3>Customer-specific pricing and promotions<\/h3><p>Apply the right catalog, price list, promotion, payment terms, and product availability for every retail account.<\/p><\/article>\n        <article><span>STOCK<\/span><h3>Warehouse and truck inventory<\/h3><p>Coordinate inventory by warehouse, bin, and vehicle while keeping transfers, replenishment, picking, and delivery connected.<\/p><\/article>\n        <article><span>RTN<\/span><h3>Returns and delivery exceptions<\/h3><p>Document returns, shortages, damaged products, signatures, photos, and delivery exceptions at the customer stop.<\/p><\/article>\n        <article><span>OFF<\/span><h3>Offline DSD and pre-sales<\/h3><p>Let field teams take orders and update customer activity without Wi-Fi or cellular coverage, then sync when connectivity returns.<\/p><\/article>\n        <article><span>B2B<\/span><h3>Self-service retailer reordering<\/h3><p>Give customers a branded portal with assigned assortments, account pricing, order history, approvals, and online payments.<\/p><\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"insitu-cpg-operations\">\n    <div class=\"insitu-cpg-shell insitu-cpg-operations-layout\">\n      <div class=\"insitu-cpg-operations-copy\"><p class=\"insitu-cpg-eyebrow is-light\">CONTROL ACROSS THE OPERATION<\/p><h2>Move faster without losing order accuracy.<\/h2><p>Give every team the context it needs while keeping customer, product, inventory, and delivery activity connected to your ERP.<\/p><a class=\"insitu-cpg-button is-ghost\" href=\"https:\/\/www.insitusales.com\/en\/integrations\/\">EXPLORE INTEGRATIONS<\/a><\/div>\n      <div class=\"insitu-cpg-operations-list\">\n        <article><span class=\"insitu-cpg-operation-icon\">SYNC<\/span><div><h3>Online and offline field sales<\/h3><p>Reps can keep working when coverage drops, then sync orders and customer activity when service returns.<\/p><\/div><\/article>\n        <article><span class=\"insitu-cpg-operation-icon\">INV<\/span><div><h3>Inventory by warehouse and vehicle<\/h3><p>See inventory where the work happens and coordinate transfers, returns, and replenishment across locations.<\/p><\/div><\/article>\n        <article><span class=\"insitu-cpg-operation-icon\">POD<\/span><div><h3>Traceable order execution<\/h3><p>Connect the customer visit, pick status, delivery proof, exceptions, and ERP record in one operational flow.<\/p><\/div><\/article>\n        <article><span class=\"insitu-cpg-operation-icon\">MOB<\/span><div><h3>A consistent mobile workflow<\/h3><p>Equip field reps, warehouse teams, and drivers with focused tools for the work each role performs.<\/p><\/div><\/article>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"insitu-cpg-case\" aria-labelledby=\"insitu-cpg-case-title\">\n    <div class=\"insitu-cpg-shell insitu-cpg-case-card\">\n      <div class=\"insitu-cpg-case-copy\">\n        <p class=\"insitu-cpg-eyebrow\">CUSTOMER PROOF<\/p>\n        <h2 id=\"insitu-cpg-case-title\">Asian Wholesale Grocers connected field sales, B2B ordering, and inventory<\/h2>\n        <p>A California CPG distributor replaced paperwork and manual order entry with the inSitu Field Sales App, B2B customer portal, and Inventory App.<\/p>\n        <blockquote>\u201cThe B2B portal made it easy for customers to place orders on their own, while our reps used the Field Sales App to close more deals in person.\u201d<\/blockquote>\n        <a class=\"insitu-cpg-text-link\" href=\"https:\/\/www.insitusales.com\/en\/case-study-asian-wholesale-grocers\/\">READ THE CUSTOMER STORY<\/a>\n      <\/div>\n      <div class=\"insitu-cpg-metrics\" aria-label=\"Customer-reported results within six months\">\n        <div><strong>40%<\/strong><span>reduction in order processing time<\/span><\/div>\n        <div><strong>25%<\/strong><span>drop in order errors<\/span><\/div>\n        <div><strong>20%<\/strong><span>growth in customer order volume<\/span><\/div>\n        <div><strong>15%<\/strong><span>reduction in operational costs<\/span><\/div>\n        <small>Customer-reported results within the first six months.<\/small>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"insitu-cpg-faq\" aria-labelledby=\"insitu-cpg-faq-title\">\n    <div class=\"insitu-cpg-shell insitu-cpg-faq-layout\">\n      <div class=\"insitu-cpg-faq-intro\"><p class=\"insitu-cpg-eyebrow\">FOOD &amp; FMCG DISTRIBUTION FAQ<\/p><h2 id=\"insitu-cpg-faq-title\">Questions distributors ask before choosing a platform<\/h2><p>Answers for teams evaluating field sales, inventory, delivery, and customer-ordering software.<\/p><\/div>\n      <div class=\"insitu-cpg-faq-list\">\n        <details><summary>What is FMCG distribution software?<span>+<\/span><\/summary><p>FMCG distribution software connects the high-volume sale, fulfillment, delivery, and replenishment of fast-moving consumer goods. inSitu Sales brings field sales, warehouse inventory, route delivery, retailer ordering, and ERP data into one operational workflow.<\/p><\/details>\n        <details><summary>Does inSitu Sales work offline for DSD and pre-sales?<span>+<\/span><\/summary><p>Yes. Field representatives can take orders and update customer activity without an internet connection. Their work is stored on the mobile device and synchronized when connectivity returns.<\/p><\/details>\n        <details><summary>Can food distributors track lots and expiration dates?<span>+<\/span><\/summary><p>inSitu Sales supports lot-level inventory accountability and expiration visibility across warehouse and distribution workflows, helping teams trace product movement from receipt through delivery and returns.<\/p><\/details>\n        <details><summary>Can retailers place their own repeat orders?<span>+<\/span><\/summary><p>Yes. The B2B customer portal gives retailers 24\/7 access to assigned catalogs, customer-specific pricing, order history, approvals, payment options, and a branded ordering experience.<\/p><\/details>\n        <details><summary>Which ERP and accounting systems can inSitu Sales connect to?<span>+<\/span><\/summary><p>inSitu Sales integrates with platforms including QuickBooks, Oracle NetSuite, SAP Business One, Odoo, Xero, and other systems through available integrations and APIs.<\/p><\/details>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"insitu-cpg-final\">\n    <div class=\"insitu-cpg-shell insitu-cpg-final-inner\">\n      <div><p class=\"insitu-cpg-eyebrow is-light\">SEE YOUR WORKFLOW IN INSITU<\/p><h2>Connect every food distribution order from first visit to final delivery.<\/h2><p>We\u2019ll map inSitu Sales to your field sales, fulfillment, delivery, customer portal, and ERP processes.<\/p><\/div>\n      <a class=\"insitu-cpg-button is-primary is-large\" href=\"https:\/\/calendly.com\/d\/dz5z-2tj-b48\" target=\"_blank\" rel=\"noopener\">BOOK DEMO<\/a>\n    <\/div>\n  <\/section>\n<\/main>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@graph\": [\n    {\n      \"@type\": \"SoftwareApplication\",\n      \"name\": \"inSitu Sales\",\n      \"url\": \"https:\/\/www.insitusales.com\/en\/industries\/food-grocery-cpg\/\",\n      \"applicationCategory\": \"BusinessApplication\",\n      \"operatingSystem\": \"iOS, Android, Web\",\n      \"description\": \"Food, grocery, CPG and FMCG distribution software for DSD, pre-sales, warehouse fulfillment, delivery, inventory and B2B ordering.\",\n      \"image\": \"https:\/\/www.insitusales.com\/wp-content\/uploads\/food-grocery-cpg-hero-v1.jpg\",\n      \"offers\": {\n        \"@type\": \"Offer\",\n        \"price\": \"200\",\n        \"priceCurrency\": \"USD\",\n        \"url\": \"https:\/\/www.insitusales.com\/en\/pricing\/\",\n        \"description\": \"Plans start at $200 per month.\"\n      }\n    },\n    {\n      \"@type\": \"FAQPage\",\n      \"mainEntity\": [\n        {\"@type\":\"Question\",\"name\":\"What is FMCG distribution software?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"FMCG distribution software connects the high-volume sale, fulfillment, delivery, and replenishment of fast-moving consumer goods. inSitu Sales brings field sales, warehouse inventory, route delivery, retailer ordering, and ERP data into one operational workflow.\"}},\n        {\"@type\":\"Question\",\"name\":\"Does inSitu Sales work offline for DSD and pre-sales?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Yes. 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BOOK DEMO START FREE TRIAL Built for DSD, Pre-Sales, warehouse fulfillment, delivery, and B2B&nbsp;&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":12093,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"pro\/page-templates\/page-with-small-header.php","meta":{"footnotes":""},"class_list":["post-15919","page","type-page","status-publish","hentry"],"featured_image_src":null,"_links":{"self":[{"href":"https:\/\/www.insitusales.com\/en\/wp-json\/wp\/v2\/pages\/15919","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insitusales.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.insitusales.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.insitusales.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insitusales.com\/en\/wp-json\/wp\/v2\/comments?post=15919"}],"version-history":[{"count":9,"href":"https:\/\/www.insitusales.com\/en\/wp-json\/wp\/v2\/pages\/15919\/revisions"}],"predecessor-version":[{"id":15939,"href":"https:\/\/www.insitusales.com\/en\/wp-json\/wp\/v2\/pages\/15919\/revisions\/15939"}],"up":[{"embeddable":true,"href":"https:\/\/www.insitusales.com\/en\/wp-json\/wp\/v2\/pages\/12093"}],"wp:attachment":[{"href":"https:\/\/www.insitusales.com\/en\/wp-json\/wp\/v2\/media?parent=15919"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}