{"id":14200,"date":"2024-06-27T22:00:11","date_gmt":"2024-06-27T22:00:11","guid":{"rendered":"https:\/\/www.insitusales.com\/?page_id=14200"},"modified":"2025-11-04T19:36:43","modified_gmt":"2025-11-04T19:36:43","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.insitusales.com\/en\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"<!-- wp:extendstudio\/materialis--><div  data-label=\"Content\" data-id=\"content--1\" data-export-id=\"content-8-materialis\" data-category=\"content\" class=\"content-8m content-section-spacing-large content-section dark-text\" id=\"content-1\" style=\"background-color: #ffffff;\">\n<div  class=\"gridContainer\">\n<div  class=\"row middle-sm\">\n<div  class=\"col-md-5 col-xs-12 col-sm-6 space-bottom-xs\" data-type=\"column\">\n<h3  class=\"\"><span  style=\"font-weight: 400;\">About inSitu Sales<\/span><\/h3>\n<p  class=\"space-top\">Founded in 2017, inSitu Sales started as a small team of developers centered around a single goal: to create a simpler sales process for small-medium wholesale distributors around the world. Our software originated as a convenient app to make orders, follow sales routes, and collect on invoices. <br ><br >Over the years, we have grown into a dynamic company, able to branch out and innovate into easily approachable solutions for every part of the sales cycle starting with B2B Ecommerce, then inventory picking and warehouse management, and finally to delivery dispatch with invoices.&nbsp;<\/p>\n<\/div>\n<div  class=\"col-md-6 col-md-offset-1 col-xs-12 col-sm-6\"><img decoding=\"async\" class=\"mdc-elevation--z9 rounded\" src=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/insitu-sales-company.png\" alt=\"\" title=\"\"><\/div>\n<\/div>\n<\/div>\n<\/div><!-- \/wp:extendstudio\/materialis--><!-- wp:extendstudio\/materialis--><div  data-label=\"Content\" data-id=\"content--2\" data-export-id=\"content-5-materialis\" data-category=\"content\" class=\"content-5m content-section-spacing-large content-section dark-text\" id=\"content-2\" style=\"background-color: #f5ffff; background-image: none;\">\n<div  class=\"gridContainer\">\n<div  class=\"row\">\n<div  class=\"col-xs-12 col-sm-8 col-sm-offset-2 space-bottom text-center col-padding-small-xs\" data-type=\"column\"><img decoding=\"async\" class=\"rounded mdc-elevation--z0\" src=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/insitu-sales-timeline-1-1.png\" alt=\"\" title=\"\"><\/div>\n<div  class=\"col-xs-12 text-center large\" data-type=\"column\">\n<h2  class=\"space-bottom\">Our Company\u2019s Mission<\/h2>\n<p  class=\"lead\">Our mission at inSitu Sales is to provide businesses with powerful, intuitive tools that streamline sales operations and boost productivity. We aim to simplify the sales process, making it more efficient and effective for teams on the go. By harnessing the latest technology, we help businesses achieve their sales goals and grow their bottom line.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><!-- \/wp:extendstudio\/materialis--><!-- wp:extendstudio\/materialis--><div  data-label=\"Team\" data-id=\"team--1\" data-export-id=\"team-8-materialis\" data-category=\"team\" class=\"team-8m content-section content-section-spacing-large\" id=\"team-1\" style=\"background-color: #ffffff;\">\n<div  class=\"gridContainer\">\n<div  class=\"row space-bottom\">\n<div  class=\"section-title-col\" data-type=\"column\">\n<h2  class=\"\">Our Team<\/h2>\n<\/div>\n<\/div>\n<div  class=\"row spaced-cols content-left-sm\" data-type=\"row\" data-max-items=\"4\">\n<div  class=\"col-xs-12 col-sm-12 col-md-3 \">\n<div  class=\"row\">\n<div  class=\"col-xs-12 col-sm-6 col-md-6\">\n<div  class=\"card mdc-elevation--z3 no-radius image-holder\" data-fixed=\"true\"><img decoding=\"async\" class=\"face no-margin-bottom\" src=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/Alfonsol-Gonzalez.png\" alt=\"\" title=\"\"><\/div>\n<\/div>\n<div  class=\"col-xs-12 col-sm-6 col-md-6 right-col\">\n<div  data-type=\"column\" class=\"description-container use-section-text-color\">\n<h4  class=\"no-margin-bottom\">Alfonso Gonzalez<\/h4>\n<p  class=\"font-300\">Owner, CTO<\/p>\n<p  class=\"\">More than 30 years of experience designing, developing and optimizing corporate software solutions, with several being acquired by private equity groups.&nbsp;<\/p>\n<div  class=\"social-icons-group col-no-padding\" data-type=\"group\"><a href=\"https:\/\/www.linkedin.com\/in\/alfonso-gonzalez-ache-231072b1\" target=\"_self\" rel=\"noopener\" class=\"\"><i  class=\"mdi social-icon mdi-linkedin-box color1\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-twitter color-gray\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-instagram color-gray\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-rss color-gray\"><\/i><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div  class=\"col-xs-12 col-sm-12 col-md-3 \">\n<div  class=\"row\">\n<div  class=\"col-xs-12 col-sm-6 col-md-6\">\n<div  class=\"card mdc-elevation--z3 no-radius image-holder\" data-fixed=\"true\"><img decoding=\"async\" class=\"face no-margin-bottom\" src=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/Pablo-Gil.png\" alt=\"\" title=\"\"><\/div>\n<\/div>\n<div  class=\"col-xs-12 col-sm-6 col-md-6 right-col\">\n<div  data-type=\"column\" class=\"description-container use-section-text-color\">\n<h4  class=\"no-margin-bottom\">Pablo Gil<\/h4>\n<p  class=\"font-300\">Co-Founder, CEO&nbsp;<\/p>\n<p  class=\"\">10+ years of experience as both an entreprenuer, and manager combining business and technical roles. Leads day to day operations and sets roadmaps for future products.<\/p>\n<div  class=\"social-icons-group col-no-padding\" data-type=\"group\"><a href=\"https:\/\/www.linkedin.com\/in\/pablogil2012\" target=\"_self\" rel=\"noopener\" class=\"\"><i  class=\"mdi social-icon mdi-linkedin-box color1\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-twitter color-gray\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-instagram color-gray\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-rss color-gray\"><\/i><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div  class=\"col-xs-12 col-sm-12 col-md-3 \">\n<div  class=\"row\">\n<div  class=\"col-xs-12 col-sm-6 col-md-6\">\n<div  class=\"card mdc-elevation--z3 no-radius image-holder\" data-fixed=\"true\"><img decoding=\"async\" class=\"face no-margin-bottom\" src=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/Eugenio-Cardenas.png\" alt=\"\" title=\"\"><\/div>\n<\/div>\n<div  class=\"col-xs-12 col-sm-6 col-md-6 right-col\">\n<div  data-type=\"column\" class=\"description-container use-section-text-color\">\n<h4  class=\"no-margin-bottom\">Eugenio C\u00e1rdenas<\/h4>\n<p  class=\"font-300\">Co-Founder, COO<\/p>\n<div  class=\"social-icons-group col-no-padding\" data-type=\"group\"><a href=\"https:\/\/www.linkedin.com\/in\/eugeniobolanos\" target=\"_self\" rel=\"noopener\" class=\"\"><i  class=\"mdi social-icon mdi-linkedin-box color1\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-twitter color-gray\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-instagram color-gray\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-rss color-gray\"><\/i><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div  class=\"col-xs-12 col-sm-12 col-md-3 \">\n<div  class=\"row\">\n<div  class=\"col-xs-12 col-sm-6 col-md-6\">\n<div  class=\"card mdc-elevation--z3 no-radius image-holder\" data-fixed=\"true\"><img decoding=\"async\" class=\"face no-margin-bottom\" src=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/Juan-Gonzalez.png\" alt=\"\" title=\"\"><\/div>\n<\/div>\n<div  class=\"col-xs-12 col-sm-6 col-md-6 right-col\">\n<div  data-type=\"column\" class=\"description-container use-section-text-color\">\n<h4  class=\"no-margin-bottom\">Juan Gonzalez<\/h4>\n<p  class=\"font-300\">Co-Founder,&nbsp; UX Director, Lead Developer<\/p>\n<div  class=\"social-icons-group col-no-padding\" data-type=\"group\"><a href=\"https:\/\/www.linkedin.com\/in\/juan-david-gonzalez-restrepo-24a3ab19\" target=\"_self\" rel=\"noopener\" class=\"\"><i  class=\"mdi social-icon mdi-linkedin-box color1\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-twitter color-gray\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-instagram color-gray\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-rss color-gray\"><\/i><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div  class=\"col-xs-12 col-sm-12 col-md-3 \">\n<div  class=\"row\">\n<div  class=\"col-xs-12 col-sm-6 col-md-6\">\n<div  class=\"card mdc-elevation--z3 no-radius image-holder\" data-fixed=\"true\"><img decoding=\"async\" class=\"face no-margin-bottom\" src=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/Ethan-Farley-1.png\" alt=\"\" title=\"\"><\/div>\n<\/div>\n<div  class=\"col-xs-12 col-sm-6 col-md-6 right-col\">\n<div  data-type=\"column\" class=\"description-container use-section-text-color\">\n<h4  class=\"no-margin-bottom\">Ethan Farley<\/h4>\n<p  class=\"font-300\">Head Of Marketing<\/p>\n<p  class=\"\">Hey! I manage the inSitu Sales site and all content. A Los Angeles native, noted mullet afficionado, and reptile rehabilitator.&nbsp;<\/p>\n<div  class=\"social-icons-group col-no-padding\" data-type=\"group\"><a href=\"https:\/\/www.linkedin.com\/in\/ethan-farley-819a36b0\" target=\"_self\" rel=\"noopener\" class=\"\"><i  class=\"mdi social-icon mdi-linkedin-box color1\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-twitter color-gray\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-instagram color-gray\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-rss color-gray\"><\/i><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div  class=\"col-xs-12 col-sm-12 col-md-3 \">\n<div  class=\"row\">\n<div  class=\"col-xs-12 col-sm-6 col-md-6\">\n<div  class=\"card mdc-elevation--z3 no-radius image-holder\" data-fixed=\"true\"><img decoding=\"async\" class=\"face no-margin-bottom\" src=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/Steven-Capatosto.png\" alt=\"\" title=\"\"><\/div>\n<\/div>\n<div  class=\"col-xs-12 col-sm-6 col-md-6 right-col\">\n<div  data-type=\"column\" class=\"description-container use-section-text-color\">\n<h4  class=\"no-margin-bottom\">Steven Capatosto<\/h4>\n<p  class=\"font-300\">Head Of Sales<\/p>\n<div  class=\"social-icons-group col-no-padding\" data-type=\"group\"><a href=\"https:\/\/www.linkedin.com\/in\/steven-capatosto-579224139\" target=\"_self\" rel=\"noopener\" class=\"\"><i  class=\"mdi social-icon mdi-linkedin-box color1\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-twitter color-gray\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-instagram color-gray\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-rss color-gray\"><\/i><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div  class=\"col-xs-12 col-sm-12 col-md-3\">\n<div  class=\"row\">\n<div  class=\"col-xs-12 col-sm-6 col-md-6\">\n<div  class=\"card mdc-elevation--z3 no-radius image-holder\" data-fixed=\"true\"><img decoding=\"async\" class=\"face no-margin-bottom\" src=\"https:\/\/www.insitusales.com\/wp-content\/uploads\/Alfonsol-Gonzalez.png\" alt=\"\" title=\"\"><\/div>\n<\/div>\n<div  class=\"col-xs-12 col-sm-6 col-md-6 right-col\">\n<div  data-type=\"column\" class=\"description-container use-section-text-color\">\n<h4  class=\"no-margin-bottom\">Julio Cabrera<\/h4>\n<p  class=\"font-300\">Technical Support Specialist\n<\/p>\n\n<div  class=\"social-icons-group col-no-padding\" data-type=\"group\"><a href=\"https:\/\/www.linkedin.com\/in\/julio-cabrera-b7b850235\" target=\"_self\" rel=\"noopener\" class=\"\"><i  class=\"mdi social-icon mdi-linkedin-box color1\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-twitter color-gray\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-instagram color-gray\"><\/i><\/a> <a  href=\"#\" target=\"_self\" data-reiki-hidden=\"true\" rel=\"noopener\"><i  class=\"mdi social-icon mdi-rss color-gray\"><\/i><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><!-- \/wp:extendstudio\/materialis-->","protected":false},"excerpt":{"rendered":"<p>About inSitu Sales Founded in 2017, inSitu Sales started as a small team of developers centered around a single goal: to create a simpler sales process for small-medium wholesale distributors around the world. Our software originated as a convenient app to make orders, follow sales routes, and collect on invoices. Over the years, we have&nbsp;&hellip;<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"pro\/page-templates\/page-with-small-header.php","meta":{"footnotes":""},"class_list":["post-14200","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.insitusales.com\/en\/wp-json\/wp\/v2\/pages\/14200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.insitusales.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.insitusales.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.insitusales.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.insitusales.com\/en\/wp-json\/wp\/v2\/comments?post=14200"}],"version-history":[{"count":10,"href":"https:\/\/www.insitusales.com\/en\/wp-json\/wp\/v2\/pages\/14200\/revisions"}],"predecessor-version":[{"id":15155,"href":"https:\/\/www.insitusales.com\/en\/wp-json\/wp\/v2\/pages\/14200\/revisions\/15155"}],"wp:attachment":[{"href":"https:\/\/www.insitusales.com\/en\/wp-json\/wp\/v2\/media?parent=14200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}