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What is the benefit of sales route mapping apps? Flexibility

Features - January 20, 2016

If you really want to help your sales associates be more productive, provide them with tablets and install the right sales route mapping software. This software can come in the form of a mobile business application, which often has an array of other features such as mobile invoicing, custom mobile forms, tracking and route information.

According to a 2012 Nucleus Research report, adding social features and mobile access to CRM apps increased workforce productivity by over 26 percent. To conduct the report, the company surveyed 233 CRM decision makers.

Rebecca Wettemann, Vice President of Research at Nucleus Research, isn’t surprised that companies that opt not to use mobile CRM applications struggle against competition.

“Given the relatively low price point of many mobile CRM applications and the fact that most social capabilities are bundled into CRM at no additional per-user price, organizations that do not explore mobile and social strategies are likely to lose competitive advantage in 2012 to those competitors that do embrace these technologies” said Wettemann.

Sales route mapping software can help your sales associates accomplish many goals such as recommending the number of clients they can meet with during the business day and the most effective route between appointments. While at the appointments, this software can quickly bring up important information such as previous sales, company trends and product information.

If you’re looking for ways to update how your sales teams operates and performs, start by providing them with the latest technology.

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