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How software solutions help SMBs grow

Tips & Advice - April 27, 2015

According to MeetAdvisors founder Adam Fridman, scaling is one of the four biggest worries for business owners in 2015. The economy is slowly improving and for newer businesses, the economic boom is a great opportunity to grow. Upwards scaling should be on the agenda for most small- and medium-sized businesses (SMBs) — but how can entrepreneurs scale smartly and successfully?

One way is to make full use of available technology. Software solutions, like field service management software, are great resources for companies looking to scale. Here are a two reasons why:

Build great teams: Many companies start scaling with employees who simply don’t fit into the bigger picture. Entrepreneur Brad Field says, “You wake up as a CEO and you realize you don’t have the right people in the right roles, or the business has scaled beyond what someone is capable of, or there is a fundamental gap in the execution of the business. Great entrepreneurs are always thinking about this and building capacity and skills ahead of scale.” Software solutions can quickly show a business thinking about scaling which employees are performing well, by ranking sales reps by sales made or client visits. Workers who aren’t meeting the demands of their position — and won’t be able to keep up following scaling — can be weeded out early.

Stand out amongst competition: Small- and medium-sized business owners sometimes make the mistake of focusing competition with others in the industry on price points. While this can be an effective strategy, experts suggest that scaling SMB owners compete with exceptional customer service as a way to stand out. This saves companies from lowering prices at the expense of quality of a product or service. Field sales software can be leveraged to deliver top-notch customer service, through the use of features like mobile invoicing. Additionally employees can be tracked to ensure that they are meeting with clients regularly and nurturing long-term relationships.

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